About Us

Our Story

Atsö Auto Salon is the result of years of passion, dedication, and a lifelong love for cars. Founder Brandon Altieri grew up in the greater Philadelphia area and discovered auto detailing at age 10, washing cars behind his uncle’s pizzeria. By high school, he was detailing cars for friends, family, and continued this as a side hustle throughout college.

In 2019 Brandon moved to New Jersey and started detailing with his friend Dmitri, taking on jobs working right out of the trunks of their cars. During this time, he was also working in the mortgage industry—an uninspiring path he couldn’t see himself staying in. No matter what life stage or job he held, the one constant in Brandon’s life was car detailing.

In 2020, right in the middle of the COVID-19 pandemic, Brandon officially launched Atsö Auto Salon, initially focusing on exterior washes and disinfecting interiors. He invested in a van at the end of 2021, custom-outfitted it to deliver top-quality mobile detailing services.

Growing up with a dedication to his health and fitness, Brandon understood the importance of consistency. He saw that cars required the same level of attention which led him to introduce a subscription-based model, allowing clients to effortlessly maintain their cars’ condition, ensuring that the value and performance of their vehicles stay at their peak. His vision for Atso Autö Salon was inspired by the structure and reliability of gym memberships—where regular upkeep is key to long-lasting results. 

In April 2024, Atsö Auto Salon reached a new milestone with the opening of its first physical location, expanding its services to include paint protection film (PPF), window tint, wraps, powder coating, and concours-level detailing. Today, Atsö Auto Salon’s approach goes beyond just detailing; it’s about building habits that keep cars looking and running their best.